Privacy and Cookie Policy

Last Updated: December 7, 2025

Priceless Discounts Ltd ("we", "us", or "our") is committed to protecting your privacy. This Privacy and Cookie Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.pricelessdiscountsonline.com and use our services.

This policy is governed by UK data protection law, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Information About Us

Priceless Discounts Ltd is a company registered in England and Wales under company number 04750428. Our registered office is at 46-48 Gorton Road, Reddish, Stockport, Cheshire, SK5 6AH. Our UK VAT number is GB816068235.

For the purposes of UK data protection law, Priceless Discounts Ltd is the data controller responsible for your personal information.

2. Information We Collect

2.1 Personal Information You Provide

When you register for an account, place an order, or contact us, we may collect:

• Name and contact information (email address, phone number, postal address)
• Billing and delivery address
• Payment information (processed securely through our payment providers)
• Order history and purchase records
• Customer service correspondence
• Account login credentials

2.2 Information Collected Automatically

When you visit our website, we automatically collect certain information through cookies and similar technologies:

• IP address and browser type
• Device information and operating system
• Pages visited and time spent on our site
• Referring website addresses
• Shopping and browsing behavior

3. How We Use Your Information

We use your personal information for the following purposes:

• Order Processing: To process and fulfill your orders, arrange delivery, and process payments
• Customer Service: To respond to your inquiries and provide customer support
• Account Management: To create and manage your customer account
• Communications: To send you order confirmations, delivery updates, and important notices about our services
• Marketing: With your consent, to send you promotional emails about special offers and new products
• Legal Compliance: To comply with legal obligations and protect our legal rights
• Website Improvement: To analyze usage patterns and improve our website and services

4. Legal Basis for Processing

Under UK GDPR, we process your personal data based on the following legal grounds:

• Contract Performance: Processing necessary to fulfill our contract with you when you place an order
• Consent: Where you have given explicit consent for marketing communications
• Legitimate Interests: For fraud prevention, network security, and business analytics
• Legal Obligation: To comply with accounting, tax, and other legal requirements

5. Cookies and Tracking Technologies

5.1 What Are Cookies?

Cookies are small text files stored on your device when you visit our website. They help us provide you with a better experience by remembering your preferences and enabling certain features.

5.2 Types of Cookies We Use

Strictly Necessary Cookies: These cookies are essential for the website to function properly. They enable core functionality such as security, network management, and accessibility. You cannot opt out of these cookies.

Performance Cookies: These cookies collect information about how you use our website, such as which pages you visit most often. This helps us improve how our website works.

Functionality Cookies: These cookies allow our website to remember choices you make (such as your username, language, or region) and provide enhanced, more personalized features.

Targeting/Advertising Cookies: These cookies are used to deliver advertisements relevant to you and your interests. They also help limit the number of times you see an advertisement and measure the effectiveness of advertising campaigns.

5.3 Managing Cookies

You can control and manage cookies through your browser settings. Please note that removing or blocking cookies may impact your user experience and some functionality may not work as intended. To learn more about cookies and how to manage them, visit www.allaboutcookies.org.

6. Sharing Your Information

We do not sell your personal information. We may share your information with:

• Service Providers: Trusted third parties who assist us with payment processing, delivery, email services, and website hosting
• Payment Processors: To process your payments securely (we do not store full card details)
• Delivery Partners: Courier services to deliver your orders
• Legal Authorities: When required by law or to protect our legal rights

All third-party service providers are required to maintain appropriate security measures and are prohibited from using your data for any purpose other than providing services to us.

7. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Secure Socket Layer (SSL) encryption for data transmission
• Secure servers and firewalls
• Regular security assessments
• Access controls and authentication procedures

8. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law. Generally:

• Account information: Retained while your account is active and for 7 years after closure for accounting purposes
• Order information: Retained for 7 years to comply with UK tax law
• Marketing consent: Until you withdraw consent
• Website analytics: Typically 26 months

9. Your Rights

Under UK GDPR, you have the following rights regarding your personal information:

• Right of Access: Request a copy of the personal information we hold about you
• Right to Rectification: Request correction of inaccurate or incomplete information
• Right to Erasure: Request deletion of your personal data in certain circumstances
• Right to Restrict Processing: Request that we limit how we use your data
• Right to Data Portability: Request transfer of your data to another organization
• Right to Object: Object to processing based on legitimate interests or for direct marketing
• Right to Withdraw Consent: Withdraw consent at any time where processing is based on consent
• Right to Lodge a Complaint: Complain to the Information Commissioner's Office (ICO) if you believe your rights have been violated

To exercise any of these rights, please contact us using the details below.

10. Marketing Communications

With your consent, we may send you marketing emails about our products, special offers, and promotions. You can opt out of marketing communications at any time by:

• Clicking the "unsubscribe" link in any marketing email
• Updating your preferences in your account settings
• Contacting us directly

Please note that even if you opt out of marketing emails, we will still send you transactional emails related to your orders and account.

11. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to read the privacy policies of any third-party sites you visit.

12. Children's Privacy

Our services are not intended for children under the age of 16. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately.

13. Changes to This Policy

We may update this Privacy and Cookie Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the new policy on our website and updating the "Last Updated" date. Your continued use of our services after changes are posted constitutes your acceptance of the revised policy.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy and Cookie Policy or our data practices, please contact us:

15. Complaints to the ICO

If you are not satisfied with our response to your privacy concerns, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO):